Founding Performance Marketer (VC backed US Startup)

An AI-native visual communication platform, used by 5+ users, built for IITians and backed by top investors, that turns text into diagrams, frameworks, presentations, and business visuals instantly.

About the Role

Seeking a Founding Performance Marketer to scale user acquisition and build the company’s paid growth engine from the ground up. This is not a traditional campaign management role; you will work directly with the founders and own performance marketing across channels, acquisition funnels, creative experimentation, and conversion optimization. The ideal candidate will combine creativity with data-driven decision-making to launch campaigns, analyze CAC and retention, optimize landing pages, review creatives, and rapidly test new growth opportunities.

Key Responsibilities

• Own paid acquisition across Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging paid channels.
• Manage and optimize acquisition budgets with clear CAC, activation, conversion, and ROAS goals.
• Build and improve landing pages, acquisition funnels, onboarding journeys, retargeting flows, and conversion systems.
• Run rapid experiments across creatives, messaging, audience targeting, bidding strategies, and funnel optimization.
• Partner with product, design, and content teams to improve user acquisition and activation outcomes.
• Analyze campaign performance and user behavior to identify scalable growth opportunities.
• Help shape broader growth and go-to-market strategy.

Qualifications

• 3+ years of hands-on performance marketing experience.
• Proven experience owning paid acquisition budgets, growth targets, CAC goals, and campaign performance metrics.
• Experience of marketing a consumer product or product-led SaaS product in the US market.
• Strong analytical mindset with experience making data-driven growth decisions.
• Comfortable working in fast-moving startup environments with high ownership and ambiguity.
• Ability to independently execute campaigns end-to-end.