E-commerce Marketing Lead

Digital marketing arm of a multi-brand holding company that acquires, builds, and operates niche consumer brands and service businesses. The portfolio today spans consumer products, home goods, hospitality, and professional services.

About the Role

Own the end-to-end marketing and promotional strategy for a portfolio of fast-growing D2C consumer brands. This is a hands-on, e-commerce specialist role focused on planning and running promotional calendars, launching campaigns across social and performance media, and managing inventory in relation to marketing decisions. The role involves close collaboration with performance marketing, social media, and creative teams, acting like an Amazon or Shopify Product Manager for the brand's marketing efforts. This is not a traditional integrated marketing role spanning PR, print, or brand narrative ownership.

Key Responsibilities

• Own the end-to-end promotional calendar for assigned brand(s), planning, executing, and iterating on campaigns tied to seasons, launches, and key sales moments.
• Plan and launch marketing campaigns across social media and performance advertising channels.
• Monitor product inventory availability closely; instruct the performance marketing team to pause ads on out-of-stock products, and proactively flag or order inventory for products that are performing well.
• Act as the end-to-end brand owner for marketing, similar to a Shopify or Amazon Product Manager, across inventory, promotions, and campaign execution.
• Align closely with the creative team to brief and review ad creatives (banners, videos, reels) tied to campaigns.
• Coordinate with the social media team to keep campaign plans and creative execution in sync.
• Analyze campaign and sales performance to identify what's working and refine the promotional calendar accordingly.
• Build and maintain scalable planning processes and documentation for promotional and marketing calendars.
• Balance multiple brands, competing priorities, and overlapping campaign schedules.

Qualifications

• 5+ years of overall marketing experience, including at least 1-2 years directly owning marketing or promotions for a brand on an ecommerce platform (Shopify, Amazon, or a similar D2C storefront).
• Experience running marketing campaigns for a D2C or ecommerce brand, either on the brand side, in a performance marketing/growth-focused agency working with ecommerce clients, or ideally both.
• Solid understanding of ecommerce-specific promo planning: inventory availability, promo calendars, and platform dynamics (Shopify/Amazon).
• Comfortable working across social media and performance advertising campaign execution.
• Strong analytical skills, with the ability to connect sales and inventory data to marketing decisions.
• Good communication and cross-functional coordination skills, especially with creative and performance media teams.
• Bachelor's degree in Marketing, Business, or a related field.