Brand Manager

ERP Software for schools, colleges, and universities that automates all major processes of educational institutions, serves 2,000+ institutions and 10M+ users, and this role owns the metrics, semantic layer, and executive analytics cadence that leadership runs on.

About the Role

We are looking for a Brand Manager to own and elevate brand identity, positioning, and perception across the education technology ecosystem. This is a specialist role for someone who has built a career exclusively in branding — not a generalist marketing profile.

Key Responsibilities

• Own brand strategy, positioning, and messaging architecture across all customer and market touchpoints
• Conduct and lead comprehensive brand audits — assessing brand health, consistency, market perception, and competitive positioning
• Define and maintain brand guidelines (visual identity, tone of voice, messaging) and ensure adoption across teams and agencies
• Track brand equity, awareness, and perception through structured research and feedback loops
• Partner with product, sales, and content teams to ensure consistent brand expression across campaigns, collateral, website, and events
• Manage brand-related vendor and creative agency relationships
• Lead brand refresh/repositioning initiatives as needed
• Monitor competitor branding and category trends in the EdTech/SaaS space

Qualifications

• 3–5 years of experience working exclusively in branding — brand strategy, brand management, and brand audits — for a single company (in-house brand function) or client (as part of agency roles))
• Demonstrated ownership of brand audits and brand guideline development
• Strong understanding of brand positioning, identity systems, and brand equity measurement
• Familiarity with design/creative review processes and working with design agencies