Performance Marketing Head

Digital marketing arm of a multi-brand holding company that acquires, builds, and operates niche consumer brands and service businesses. The portfolio today spans consumer products, home goods, hospitality, and professional services.

About the Role

Own performance marketing across the brand portfolio — driving profitable growth through paid media, creative testing, and AI-led workflows, with direct accountability for revenue, ROAS, and customer acquisition efficiency.

Key Responsibilities

• Own end-to-end performance marketing strategy and execution across all portfolio brands, with direct accountability for revenue, ROAS, CAC, and contribution margin.
• Plan, deploy, and optimise paid media budgets across Meta, Google, TikTok, Amazon, and emerging channels.
• Drive full-funnel acquisition and retention for eCommerce brands, with a strong focus on fashion and lifestyle categories.
• Build and lead the creative testing engine — partnering with the Creative Production team to ship high-velocity ad concepts and iterate based on performance data.
• Embed AI tools across the performance workflow: creative generation, copy variants, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
• Own the measurement stack — attribution, incrementality testing, MER tracking, and dashboarding — and drive decisions from clean data rather than platform-reported numbers alone.
• Build, mentor, and scale a high-performing performance marketing team across channels and brands.
• Manage agency and vendor relationships where external partners are engaged, holding them to clear performance benchmarks.
• Partner with eCommerce Operations on landing pages, CRO, merchandising, and promotional calendars to improve conversion and AOV.
• Translate business priorities from the US leadership team into channel-level plans, budgets, and measurable outcomes.
• Establish SOPs, testing frameworks, KPI dashboards, and reporting cadences that make performance repeatable across brands.
• Forecast spend and revenue by brand and channel, and manage budget allocation for maximum blended efficiency.
• Stay ahead of platform changes, privacy shifts, and category trends, and adapt strategy proactively.
• Serve as the primary performance marketing partner to the Founder and Chief of Staff, providing regular business updates, insights, and recommendations.
• Champion a culture of experimentation, ownership, and speed within the team.

Qualifications

• 7–10 years of experience in performance marketing, growth, or paid media, with significant time spent on eCommerce brands.
• Deep, hands-on expertise across Meta and Google Ads, with proven ownership of multi-crore/multi-million dollar annual budgets.
• Strong understanding of the fashion and apparel category — catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
• Experience across both a performance marketing agency and an in-house brand environment strongly preferred.
• Demonstrated AI-native working style — actively using AI tools in daily performance, creative, and analytics workflows, not just experimenting with them.
• Strong analytical capability with fluency in attribution models, cohort analysis, LTV:CAC, and blended ROAS.
• Experience hiring, managing, and developing performance marketing talent.
• Excellent communication skills with the ability to work effectively with global teams, including overlap with US Pacific hours.