Content Marketer

An AI-native visual communication platform, used by 5M+ users, built for IITians and backed by top investors, that turns text into diagrams, frameworks, presentations, and business visuals instantly.

This role is for a hands-on content marketer who is a creator first, personally writing, shooting, editing, and shipping high-performing content. The individual will own social channels end-to-end, produce video for a visual-first product, and collaborate with founders on brand identity. This dynamic role suits someone energized by evolving channels and algorithms, with a clear path to marketing leadership.

• Own the social content engine end to end, from ideas and scripts through production, posting, and cadence across Instagram, LinkedIn, X, and emerging channels.
• Create video content for a visual-first product, including scripting, shoots, editing, and the use of AI video tools to produce at pace.
• Run creator and influencer collaborations, from sourcing and briefing through production and distribution.
• Measure content performance against real outcomes such as reach, signups, and activation, and hold a clear point of view on why a piece worked or did not.
• Lead content for every product launch, crafting narratives, assets, and enablement material.
• Own the words inside and around the product, including onboarding, in-app copy, feature pages, and landing pages.
• Partner with growth on paid creative, including hooks, angles, scripts, and content for performance marketing.
• Collaborate with the design team to ship visually excellent content.
• Build and amplify the founders' personal brands through thought leadership and social presence.

• 4+ years of hands-on content creation, with a portfolio of work from the last 18 months and clarity on exactly what was owned on each piece.
• A genuine social muscle, with evidence of content that stood out in a crowded feed.
• Comfort with video end to end, covering scripting, shoots, production, and AI video tooling.
• Strong analytical instincts, able to say what worked, what failed, and how that was measured.
• Content experience in a B2C or B2B software context.
• High ownership and self-direction, with no manager layer to set the pace.
• Comfort with a role whose shape changes as the company learns what works.
• Sharp, economical writing that leads with the point rather than burying it.
• AI-first mindset, using AI tools as a default co-pilot for speed and craft.
• Bonus: experience at an AI-native or fast-scaling startup.
• Bonus: experience activating founder or executive brands.

• Own the content engine of one of the fastest-growing AI-native products with real autonomy.
• Work directly with the founders on the company's story.
• Work on a visual-first product where content is seen by millions.
• Access to the latest AI tools and a front-row seat to building an AI-native product.
• A clear path into broader brand and marketing leadership for someone who earns it.

• Stage 1: Apply and submit the application form
• Stage 2: Screening Round
• Stage 3: Introductory Round
• Stage 4: Live Assessment
• Stage 5: Founder conversation